Today’s society has been commercialised through the orientation
of World Wide Web. Today multimedia sites are the most important outreach tools
for a business organization to connect to its consumer base. The parameter of a
product’s popularity can be judged by the number of ‘likes’ it gets. A decade
ago no business ‘guru’ could have predicted that a shopping mall without brick
could do business of millions of dollars and would become the future for the
marketers. Consumer sites like FLIPKART, SNAPDEAL, E-BAY, AMAZON and social
media like FACEBOOK, TWITTER, LINKEDIN, FLICKR and INSTAGRAM are
only a reflection of our likes, dislikes and dependence on the internet and its
various wonder softwares.
The 21st century is a unique time space
for the human race. The internet is the magical wand which binds and connects
us so dearly that it has become impossible for us to stay without them. The
various softwares and interactive multimedia has allowed us not only to connect
to our near and dear ones, but empowers us to opine about world issues,
opinions which can topple even a secured governments.
The World Wide Web has encircled our lives in every
way. It is something we look up to and depend on for even for our social
engagements. A shaadi.com site can very well fix your marriage and your friends
do look up to your e-wedding card.
Social media boon or curse: the choice is yours
Your child is having e- tuition and very
comfortable with an online examination. College admissions are no longer a long
queue in front of college gates, but an online application from the comfort of
your house. Even for the grownups they can do online works and earn lots of money
out of it. Anybody wants to have vocational knowledge about a work to make
products can do that only by sitting at the drawing room from their home. A
coffee shop ‘adda’ with friends is still the best way to relax with your
friends but Facebook request from a lost friend from your nursery school
is also a source of sheer joy.
The present state governments and central government
in India are very much reliant on multimedia applications to reach out to the
masses and also to seek and gather public opinion. For any actions and policy
implementations multimedia has a big role to play. It is the most cost
effective instantaneous and direct way of communication between the people and
the governments and provides a way for to and fro communication so vital in a
democracy riddled with communal, regional and economic issues. Leaders around
the world including religious leaders recognize the importance of social media
and its impact on the masses. The idea connecting instantaneously with the
whole world without creating a problem is both mindboggling and intimidating at
the same time.
But there are issues regarding the impact of multimedia
on the society and social customs as a whole. The internet is such a knowledge
powerhouse that can enlighten us in whatever is there to know about in this
world and is a helping hand in wherever we want to reach but at the same time
it can also affect impressionable young minds if there is no parental control
over young children. Educated young jihadists or rebels are first reached by extremists
through the internet; a young bright mind can create software that can hack
bank records or national defense sites.
The internet does not tell you what is good or bad
for and surely it will provide you whatever you want. Thus we need to have a
proper conscience. Just like a nuclear reactor can generate electricity and can
also affect generations of the human race with an atom bomb, the internet
applications can help your child with his or her project and academic
difficulties and can also turn him or her into a social pervert.
The internet is the genius of the human race and its
exceptional intelligence has created us demigod, who can get many things with
just a click. The usage is the discretion of the human conscience. Just like
God provided us with air, water and plants how we use it is up to us.
One can thus very well conclude that the internet is
something without which one cannot image life; it has dissolved into our system
in such a way that it is substantial just like air water and food. So be safe with the social media and find out
the correct element on the World Wide Web.
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