The
apparel market in India largely segmented by men and women wear category.
With
a market size of around Rs 90,000 crore over all, men’s wear is the largest
segment in the Indian apparel sector, acquiring 42 per cent of the market share.
In comparison to men’s wear, women’s wear is little bit lesser consumed and it
shares 38 per cent of the total market share whereas kids wear comprises 20 per
cent of the market share.
The
women’s wear market comprises with various categories that include sarees,
salwar kameez, innerwear, blouse, winter wear, sleepwear, tops or shirts,
trousers, skirts, denim, T-shirts, etc. Another category could be- Indian
ethnic wear, which includes saree, salwar kameez, is the biggest category
within the segment with a 75% share of the entire women wear market.
Same
phenomenon could be seen in other countries also, where in spite of having more
varieties of products than men’s wear still women’s wear lag behind to their
counterpart in making business. Now the debate starts here what’s obstructing
them to grow in business what is the x-factor that is required to overcome from
this problem. The business experts are looking for the solutions regarding it
but primarily what they are saying is that the problem lies with the economy
structure of the society, where many women are still dependent on others for
money and not free to go for shopping or take any decision even what to wear
outside. Few things stand in between a successful business and a non-successful
business. More money is coming to the men wears than their counterpart and
market researchers are not very sure whether this scenario will change in
future or not. Men’s wear is being promoted in the market more than the women’s
wear and also consumer for men’s wear are more that is why the debate will
continue.
Apparently
it may look that they have a competition in taking over the market share but on
the contrary it can be said that they complement each other in such a way that they
are being sold under one roof. The present market in India is excellent for making
business for both women and men’s wear. Both of them have enriched the market
for many years. There is another side of the coin sometimes sellers sell both
the product segments together and sometimes differently. Market segmentation is
more prominent now days. As the market expectation has gone up higher than the
usual and the garment market is fragmenting these two product categories for
betterment and for profit making also. In many market women and men wear are
not coming under one roof anymore and have expanded textile business on their
own way.
The women garment
sector has been facing more competition than the men’s wear in recent times.
Women’s wear has seen more changes than men’s wear. More product varieties
could be seen in the women wear than the men wear. Experiments are more done
with the women’s wear than their counterpart. Thus their market has expanded
rapidly and they are giving men’s wear business more stiff challenges in recent
times. Having said so women wear market is still behind from the men’s wear
market.
As far as design is
concerned for women’s wears are more fashionable and rich in looks. Business
groups are more interested in making women’s wear and for seller’s point of
view it is also a profitable business. Market is changing and they are trying
to bring profits from the dresses that are used by the women and make sure that
money should be invested for the benefit of the industry. Had this market not
in the welcoming mode this would never happened and the industry not expanded
in India. In the conservative society business for women garment is not easy
and with the every passing year.
New designs, colours and dress materials are coming in the market. In a business, profit bookings are more important than investing money here and there without knowing the consequences. As long as businesses are coming with the present scenario the sellers should not go to the other segment and they would definitely continue with this business process in future.
No comments:
Post a Comment