The fall of a single coin makes a loud sound to keep
others aware of the business but the fall of money brings silence and makes a
business easier to do. This is the modern trend of doing profitable businesses.
Indian market is big and foreign market is big too. The ethnic wears are
equally demanding in the west. Modern market is shifting their focus from the
Indian market to the foreign market, which was not being explored for quite
sometimes but now main focus should be to the foreign market as they have more
buying power and it’s still growing. Those who live outside India and those who
love Indian dresses need to come to the country again and again if not
physically but mentally.
NRI’s are dependent only on the Indian sites like http://www.drapeethnic.com/ for
their ethnic wears. As a result Indian companies are giving more and more
attention to the virtual market to sell their products. It is impossible for
them to come to the country to buy products. So for them the only way to buy
Indian products is the websites made by the Indian companies. It is said that
all that glitters is not gold. The NRIs know this fact very well so to be sure
of the original ethnic products they all go for the Indian websites for
authentic ethnic Indian dresses, sarees, salwar kameez, lehenga, Kurti
etc.
Cultures are something that evokes the Emotional
Quotient (EQ) of the people, who are living outside India. They had to visit to
the root of Indian culture, which makes them more emotionally attached to the
country. NRIs are very much emotionally attached to the country. Indian
websites are helping them to buy original products in reasonable prices. NRIs
are looking for more products, which have the touches of India. Brands are
customised to lure the buyer more as they have become choosy these days and
before going to the market buyers always do a thorough research work in front
of their computers and then make a decision to buy a product. More and more
people are joining to the websites worldwide shading their involvement on the
physical market for buying products. Indian products have made such a big mark
on the NRI’s that they are looking for Indian products than the western
attires.
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