Marketing of products is an essential and integrated
part of fashion industry. Look does matter in present days. New medium have
been created to market products and in this process it reaches to the places
that hardly one could imagine before. Online marketing or e-business has become
a user-friendly event for all.
Social networking sites like Facebook, Twitter and
WhatsApp, Instagram sort of applications and also E-bay kind of sites are the
new languages that enriched fashion industry by giving fruitful business in
quick time. The Payment process of a purchased product has become easier these
days thanks to the online modes that make sure every transaction should be done
quickly and easier way. Huge numbers of Jobs are also being created in this
segment through e-commerce. Colossal amount of products can be displayed in web
and a click of a mouse on it reveals their features in front of us and helps
consumers to choose a product out of them. Marketing is no more a small job to
do. It opens up many dimensions of business and also made business a profitable
one.
It's a new era in fashion where marketing of
products have become the main priority. It has got rules to flourish the
business. It's all about the individual and personal style. Products can be
segmented for marketing as High-end products, low-end products or classic and also
upcoming designer’s products.
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